Target audience: Secondhand smartphone buyers in Morocco

Selected insights on target group: Secondhand smartphone buyers in Morocco

• Many secondhand smartphone buyers have a medium annual household income
• An honest and respectable life has more importance to secondhand smartphone buyers than to the average onliner
• Secondhand smartphone buyers have similar interests as the average onliner
• Many secondhand smartphone buyers consider traveling a hobby
• Secondhand smartphone buyers remember seeing ads in newsletters more often than the average onliner

Management summary

• Key insights

• Life stages
• Gender
• Education
• Income
• Household classification
• Type of community

• Life values
• Main interests
• Hobbies & leisure activities

• Attitudes towards digital media
• Challenges facing the country
• Politics

• Digital advertising touchpoints
• Internet usage by device
• Social media usage
• Non-digital advertising touchpoints
• Traditional media usage

Demographic profile

• Age of consumers in Morocco
• Gender of consumers in Morocco
• Consumer’s level of education in Morocco
• Share of consumers in Morocco in the high, middle, and low thirds of monthly household gross income
• Type of households in which consumers in Morocco live
• Communities where consumers live in Morocco

• Most important aspects of life for consumers in Morocco
• Top 10 interests of secondhand smartphone buyers in Morocco
• Top 10 hobbies and leisure activities of secondhand smartphone buyers in Morocco

• Agreement with statements in Morocco
• The 10 most important issues facing Morocco according to secondhand smartphone buyers
• Political attitudes of consumers in Morocco

• Top 10 places where secondhand smartphone buyers in Morocco have come across digital advertising in the past 4 weeks
• Devices consumers in Morocco use regularly to access the internet
• Social media activities in Morocco by type
• Places where consumers in Morocco have come across non-digital advertising in the past 4 weeks
• Type of media consumers in Morocco have been using in the past 4 weeks