Target audience: Single households in Thailand

Selected insights on target group: Single households in Thailand

• Many single households have a low annual household income
• Making their own decisions has more importance to single households than to the average consumer
• 39% of single households are interested in career and education
• A relatively high share of single households consider photography a hobby
• Single households remember seeing ads in video games less often than the average consumer

Management summary

• Key insights

• Life stages
• Gender
• Education
• Income
• Household classification
• Type of community

• Life values
• Main interests
• Hobbies & leisure activities

• Attitudes towards digital media
• Challenges facing the country
• Politics

• Digital advertising touchpoints
• Internet usage by device
• Social media usage
• Non-digital advertising touchpoints
• Traditional media usage

Demographic profile

• Age of consumers in Thailand
• Gender of consumers in Thailand
• Consumer’s level of education in Thailand
• Share of consumers in Thailand in the high, middle, and low thirds of monthly household gross income
• Type of households in which consumers in Thailand live
• Communities where consumers live in Thailand

• Most important aspects of life for consumers in Thailand
• Top 10 interests of single households in Thailand
• Top 10 hobbies and leisure activities of single households in Thailand

• Agreement with statements in Thailand
• The 10 most important issues facing Thailand according to single households
• Political attitudes of consumers in Thailand

• Top 10 places where single households in Thailand have come across digital advertising in the past 4 weeks
• Devices consumers in Thailand use regularly to access the internet
• Social media activities in Thailand by type
• Places where consumers in Thailand have come across non-digital advertising in the past 4 weeks
• Type of media consumers in Thailand have been using in the past 4 weeks