Target audience: Single households in Morocco

Selected insights on target group: Single households in Morocco

• Many single households have a low annual household income
• Having a good time has more importance to single households than to the average onliner
• Single households have similar interests as the average onliner
• Many single households consider traveling a hobby
• Single households remember seeing ads in apps less often than the average onliner

Management summary

• Key insights

• Life stages
• Gender
• Education
• Income
• Household classification
• Type of community

• Life values
• Main interests
• Hobbies & leisure activities

• Attitudes towards digital media
• Challenges facing the country
• Politics

• Digital advertising touchpoints
• Internet usage by device
• Social media usage
• Non-digital advertising touchpoints
• Traditional media usage

Demographic profile

• Age of consumers in Morocco
• Gender of consumers in Morocco
• Consumer’s level of education in Morocco
• Share of consumers in Morocco in the high, middle, and low thirds of monthly household gross income
• Type of households in which consumers in Morocco live
• Communities where consumers live in Morocco

• Most important aspects of life for consumers in Morocco
• Top 10 interests of single households in Morocco
• Top 10 hobbies and leisure activities of single households in Morocco

• Agreement with statements in Morocco
• The 10 most important issues facing Morocco according to single households
• Political attitudes of consumers in Morocco

• Top 10 places where single households in Morocco have come across digital advertising in the past 4 weeks
• Devices consumers in Morocco use regularly to access the internet
• Social media activities in Morocco by type
• Places where consumers in Morocco have come across non-digital advertising in the past 4 weeks
• Type of media consumers in Morocco have been using in the past 4 weeks