Target audience: Consumers with a lactose-free diet in Greece

Selected insights on target group: Consumers with a lactose-free diet in Greece

• 37% of consumers with a lactose-free diet have a medium annual household income
• Traditions, safety, and security are relatively important to consumers with a lactose-free diet
• Career and education are relatively prevalent interests of consumers with a lactose-free diet
• Consumers with a lactose-free diet are more likely to have sports and fitness as a hobby than the average onliner
• Consumers with a lactose-free diet remember seeing ads in online stores more often than the average onliner

Management summary

• Key insights

• Life stages
• Gender
• Education
• Income
• Household classification
• Type of community

• Life values
• Main interests
• Hobbies & leisure activities

• Attitudes towards digital media
• Challenges facing the country
• Politics

• Digital advertising touchpoints
• Internet usage by device
• Social media usage
• Non-digital advertising touchpoints
• Traditional media usage

Demographic profile

• Age of consumers in Greece
• Gender of consumers in Greece
• Consumer’s level of education in Greece
• Share of consumers in Greece in the high, middle, and low thirds of monthly household gross income
• Type of households in which consumers in Greece live
• Communities where consumers live in Greece

• Most important aspects of life for consumers in Greece
• Top 10 interests of consumers with a lactose-free diet in Greece
• Top 10 hobbies and leisure activities of consumers with a lactose-free diet in Greece

• Agreement with statements in Greece
• The 10 most important issues facing Greece according to consumers with a lactose-free diet
• Political attitudes of consumers in Greece

• Top 10 places where consumers with a lactose-free diet in Greece have come across digital advertising in the past 4 weeks
• Devices consumers in Greece use regularly to access the internet
• Social media activities in Greece by type
• Places where consumers in Greece have come across non-digital advertising in the past 4 weeks
• Type of media consumers in Greece have been using in the past 4 weeks