Target audience: Regional food purchasers in Norway

Selected insights on target group: Regional food purchasers in Norway

• 37% of regional food purchasers have a high annual household income
• Traditions and an honest and respectable life are relatively important to regional food purchasers
• History is a relatively prevalent interest of regional food purchasers
• Regional food purchasers are more likely to have cooking and baking as a hobby than the average consumer
• Regional food purchasers remember seeing ads in newsletters more often than the average consumer

Management summary

• Key insights

• Life stages
• Gender
• Education
• Income
• Household classification
• Type of community

• Life values
• Main interests
• Hobbies & leisure activities

• Attitudes towards digital media
• Challenges facing the country
• Politics

• Digital advertising touchpoints
• Internet usage by device
• Social media usage
• Non-digital advertising touchpoints
• Traditional media usage

Demographic profile

• Age of consumers in Norway
• Gender of consumers in Norway
• Consumer’s level of education in Norway
• Share of consumers in Norway in the high, middle, and low thirds of monthly household gross income
• Type of households in which consumers in Norway live
• Communities where consumers live in Norway

• Most important aspects of life for consumers in Norway
• Top 10 interests of regional food purchasers in Norway
• Top 10 hobbies and leisure activities of regional food purchasers in Norway

• Agreement with statements in Norway
• The 10 most important issues facing Norway according to regional food purchasers
• Political attitudes of consumers in Norway

• Top 10 places where regional food purchasers in Norway have come across digital advertising in the past 4 weeks
• Devices consumers in Norway use regularly to access the internet
• Social media activities in Norway by type
• Places where consumers in Norway have come across non-digital advertising in the past 4 weeks
• Type of media consumers in Norway have been using in the past 4 weeks