Target audience: Ice cream lovers in Taiwan

Statista Consumer Insights

Target audience: Ice cream lovers in Taiwan

This report analyses consumers that answered ''Ice cream'' to the multi-pick question ''Which of these groceries do you consume regularly?''.
With it, you get a comprehensive overview of ice cream lovers in Taiwan: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark ice cream lovers in Taiwan (''target audience'') against the average Taiwanese onliner, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey.

Table of contents

Selected insights on target group: Ice cream lovers in Taiwan

  • 39% of ice cream lovers have a high annual household income
  • A happy relationship has less importance to ice cream lovers than to the average consumer
  • Fashion and beauty are relatively prevalent interests of ice cream lovers
  • Ice cream lovers are more likely to have video gaming as a hobby than the average consumer
  • Ice cream lovers remember seeing ads in apps more often than the average consumer

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