Target audience: Ice cream lovers in Singapore

Statista Consumer Insights

Target audience: Ice cream lovers in Singapore

This report analyses consumers that answered ''Ice cream'' to the multi-pick question ''Which of these groceries do you consume regularly?''.
With it, you get a comprehensive overview of ice cream lovers in Singapore: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark ice cream lovers in Singapore (''target audience'') against the average Singaporian onliner, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey.

Table of contents

Selected insights on target group: Ice cream lovers in Singapore

  • There are ice cream lovers throughout all income brackets
  • Having a good time is a relatively important aspect of life to ice cream lovers
  • Food and dining are relatively prevalent interests of ice cream lovers
  • Ice cream lovers are more likely to have cooking and baking as a hobby than the average consumer
  • Ice cream lovers remember seeing ads on search engines more often than the average consumer

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