Target audience: Candy and chocolate lovers in the Dominican Republic

Selected insights on target group: Candy and chocolate lovers in the Dominican Republic

• 36% of candy and chocolate lovers have a high annual household income
• Making their own decisions is a relatively important aspect of life to candy and chocolate lovers
• Science and technology are relatively prevalent interests of candy and chocolate lovers
• Candy and chocolate lovers are more likely to have video gaming as a hobby than the average consumer
• Candy and chocolate lovers remember seeing ads on search engines more often than the average consumer

Management summary

• Key insights

• Life stages
• Gender
• Education
• Income
• Household classification
• Type of community

• Life values
• Main interests
• Hobbies & leisure activities

• Attitudes towards digital media
• Challenges facing the country
• Politics

• Digital advertising touchpoints
• Internet usage by device
• Social media usage
• Non-digital advertising touchpoints
• Traditional media usage

Demographic profile

• Age of consumers in the Dominican Republic
• Gender of consumers in the Dominican Republic
• Consumer’s level of education in the Dominican Republic
• Share of consumers in the Dominican Republic in the high, middle, and low thirds of monthly household gross income
• Type of households in which consumers in the Dominican Republic live
• Communities where consumers live in the Dominican Republic

• Most important aspects of life for consumers in the Dominican Republic
• Top 10 interests of candy and chocolate lovers in the Dominican Republic
• Top 10 hobbies and leisure activities of candy and chocolate lovers in the Dominican Republic

• Agreement with statements in the Dominican Republic
• The 10 most important issues facing the Dominican Republic according to candy and chocolate lovers
• Political attitudes of consumers in the Dominican Republic

• Top 10 places where candy and chocolate lovers in the Dominican Republic have come across digital advertising in the past 4 weeks
• Devices consumers in the Dominican Republic use regularly to access the internet
• Social media activities in the Dominican Republic by type
• Places where consumers in the Dominican Republic have come across non-digital advertising in the past 4 weeks
• Type of media consumers in the Dominican Republic have been using in the past 4 weeks