Target audience: Self-employed people & freelancers in Chile

Statista Consumer Insights

Target audience: Self-employed people & freelancers in Chile

This report analyses consumers that answered ''Self-employed / freelancer'' to the single-pick question ''Which of the following categories best describes your current employment status?''.
With it, you get a comprehensive overview of self-employed people & freelancers in Chile: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark self-employed people & freelancers in Chile (''target audience'') against the average Chilean onliner, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey.

Table of contents

Selected insights on target group: Self-employed people & freelancers in Chile

  • 37% of self-employed people & freelancers have a medium annual household income
  • Career advancement has less importance to self-employed people & freelancers than to the average consumer
  • Politics, society and current world events are relatively prevalent interests of self-employed people & freelancers
  • Self-employed people & freelancers are more likely to have meditation and wellness as a hobby than the average consumer
  • Self-employed people & freelancers remember seeing ads in online stores more often than the average consumer

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