Target audience: Mobile banking users in the Philippines

Statista Consumer Insights

Target audience: Mobile banking users in the Philippines

This report analyses consumers that answered ''Mobile (smartphone / tablet)'' to the multi-pick question ''How do you process your banking matters with the bank that you primarily use (e.g. transactions)?''.
With it, you get a comprehensive overview of mobile banking users in the Philippines: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark mobile banking users in the Philippines (''target audience'') against the average Philippinian onliner, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey.

Table of contents

Selected insights on target group: Mobile banking users in the Philippines

  • Many mobile banking users have a high annual household income
  • A happy relationship has more importance to mobile banking users than to the average consumer
  • Traveling is a relatively prevalent interest of mobile banking users
  • Mobile banking users are more likely to have tech and computers as a hobby than the average consumer
  • Mobile banking users remember seeing ads on video streaming services more often than the average consumer

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