Target audience: Motorcycle owners in Taiwan

Selected insights on target group: Motorcycle owners in Taiwan

• There are motorcycle owners throughout all income brackets
• Motorcycle owners value similar aspects of life as the overall consumer
• Movies, TV shows and music are relatively prevalent interests of motorcycle owners
• A relatively high share of motorcycle owners consider traveling a hobby
• 54% of motorcycle owners remember seeing advertising in video portals

Management summary

• Key insights

• Life stages
• Gender
• Education
• Income
• Household classification
• Type of community

• Life values
• Main interests
• Hobbies & leisure activities

• Attitudes towards digital media
• Challenges facing the country
• Politics

• Digital advertising touchpoints
• Internet usage by device
• Social media usage
• Non-digital advertising touchpoints
• Traditional media usage

Demographic profile

• Age of consumers in Taiwan, Province of China
• Gender of consumers in Taiwan, Province of China
• Consumer’s level of education in Taiwan, Province of China
• Share of consumers in Taiwan, Province of China in the high, middle, and low thirds of monthly household gross income
• Type of households in which consumers in Taiwan, Province of China live
• Communities where consumers live in Taiwan, Province of China

• Most important aspects of life for consumers in Taiwan, Province of China
• Top 10 interests of motorcycle owners in Taiwan, Province of China
• Top 10 hobbies and leisure activities of motorcycle owners in Taiwan, Province of China

• Agreement with statements in Taiwan, Province of China
• The 10 most important issues facing Taiwan, Province of China according to motorcycle owners
• Political attitudes of consumers in Taiwan, Province of China

• Top 10 places where motorcycle owners in Taiwan, Province of China have come across digital advertising in the past 4 weeks
• Devices consumers in Taiwan, Province of China use regularly to access the internet
• Social media activities in Taiwan, Province of China by type
• Places where consumers in Taiwan, Province of China have come across non-digital advertising in the past 4 weeks
• Type of media consumers in Taiwan, Province of China have been using in the past 4 weeks