Smart home: Philips owners in South Africa

Selected insights on smart home: Philips owners in South Africa

• The age distribution of Philips owners and owners of smart home devices overall is fairly similar
• Philips is more popular among female owners of smart home devices than male owners of smart home devices
• Compared to the average consumer, Philips owners are more likely to have a high income
• Philips owners are more likely to live in megacities than owners of smart home devices in general
• Safety and security is more important to Philips owners than to other owners of smart home devices

Overview

• Introduction

• Brand usage
• Key insights

• Generations
• Gender
• Education
• Income
• Household classification
• Type of community
• LGBTQ+

• Life values
• Main interests
• Hobbies & leisure activities
• Sports activities
• Sports followed

• Attitudes towards personal finances
• Innovation adoption
• Challenges facing the country
• Politics

• Social media usage
• Media usage by channel
• Digital advertising touchpoints
• Non-digital advertising touchpoints

• Consumer Insights Global survey
• Authors