Smart home: Google Nest owners in Poland

Consumer Insights report

Smart home: Google Nest owners in Poland

This report offers the reader a comprehensive overview of Google Nest owners in Poland: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Google Nest owners in Poland (''brand users'') against Polish owners of smart home devices in general (''category users''), and the overall Polish consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

Table of contents

Selected insights on smart home: Google Nest owners in Poland

  • The share of owners of smart home devices owning Google Nest grew by 3 percentage points since 2021
  • Google Nest is more popular among Millennials than other smart home brands
  • Similar to other smart home brands, Google Nest has a high share of male owners
  • A relatively high share of Google Nest owners have a college degree
  • Having a good time and making own decisions is relatively important to Google Nest owners

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