Smart home: ADT owners in the United Kingdom

Consumer Insights report

Smart home: ADT owners in the United Kingdom

This report offers the reader a comprehensive overview of ADT owners in the United Kingdom: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark ADT owners in the United Kingdom (''brand users'') against UK owners of smart home devices in general (''category users''), and the overall UK consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

Table of contents

Selected insights on smart home: ADT owners in the United Kingdom

  • The share of owners of smart home devices owning ADT grew by 5 percentage points since 2021
  • ADT is more popular among Millennials than other smart home brands
  • 53% of ADT owners are female
  • A relatively high share of ADT owners have a college degree
  • A happy relationship is less important to ADT owners than to other owners of smart home devices

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