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Consumer Insights report
This report analyses consumers that answered ''More than 10 times'' to the single-pick questions ''How often have you traveled for private purposes in the past 12 months?'' and/or ''How often have you traveled for business purposes in the past 12 months?''.
With it, you get a comprehensive overview of frequent travelers in Ireland: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark frequent travelers in Ireland (''target group'') against the average Irish onliner, labelled as ''all respondents'' in the charts.
The report is updated regularly and is based on data from the Statista Global Consumer Survey.
Selected insights on target group: Frequent travelers in Ireland
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