Smartphones: Xiaomi/Mi users in South Africa

Consumer Insights report

Smartphones: Xiaomi/Mi users in South Africa

This Brand Report covers Xiaomi/Mi in the smartphones market of South Africa. Receiving up to four updates throughout the year, the report is based on data from the Global Consumer Survey, as of March 2023.


Topics include

  • Demographic profile
  • Consumer lifestyle
  • Consumer attitudes
  • Marketing touchpoints

Table of contents

This report offers the reader a comprehensive overview of Xiaomi/Mi users in South Africa: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints.
Additionally, the report allows the reader to benchmark Xiaomi/Mi users in South Africa (''brand users'') against South African smartphone users in general (''category users''), and the overall South African onliner, labelled as ''all respondents'' in the charts.

The report is updated quarterly and is based on data from the Statista Global Consumer Survey, an international survey that covers more than 15,000 brands across 56 countries.

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