Consumer Insights report
This report analyses consumers that answered ''News websites and apps'' to the multi-pick question ''Which of these types of websites and online services have you used in the past 4 weeks?''.
With it, you get a comprehensive overview of news website readers in Nigeria: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark news website readers in Nigeria (''target group'') against the average Nigerian onliner, labelled as ''all respondents'' in the charts.
The report is updated regularly and is based on data from the Statista Global Consumer Survey.
Selected insights on target group: News website readers in Nigeria
Management summary
Demographic profile
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