Digital music: Tidal users in the United Kingdom

Consumer Insights report

Digital music: Tidal users in the United Kingdom

This report offers the reader a comprehensive overview of Tidal users in the United Kingdom: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Tidal users in the United Kingdom (''brand users'') against UK digital music buyers in general (''category users''), and the overall UK consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Selected insights on digital music: Tidal users in the United Kingdom

  • Tidal is more popular among Millennials than other digital music services
  • Compared to other digital music services, Tidal has a relatively high share of male users
  • Tidal has a larger share of users with a high income than other digital music services
  • Tidal users are more likely to live in cities with over 1 million inhabitants than digital music buyers in general
  • Success and career advancement are relatively important to Tidal users

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