Target audience: Beer drinkers in Vietnam

Statista Consumer Insights

Target audience: Beer drinkers in Vietnam

This report analyses consumers that answered ''Beer'' (only shown to respondents of legal drinking age) to the multi-pick question ''Which of these beverage products do you consume regularly?''.
With it, you get a comprehensive overview of beer drinkers in Vietnam: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark beer drinkers in Vietnam (''target audience'') against the average Vietnamese onliner, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey.

Table of contents

Selected insights on target group: Beer drinkers in Vietnam

  • 37% of beer drinkers have a medium annual household income
  • Beer drinkers value similar aspects of life as the overall consumer
  • Gaming and eSports are relatively prevalent interests of beer drinkers
  • Beer drinkers are more likely to have video gaming as a hobby than the average consumer
  • Beer drinkers remember seeing ads on social media more often than the average consumer

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