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Statista Consumer Insights report
This report offers the reader a comprehensive overview of coffee drinkers in Japan: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark coffee drinkers in Japan (''target audience'') against the average Japanese consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey.
Selected insights on target audience: Coffee drinkers in Japan
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