Target audience: Electric bike (e-bike) owners in Singapore

Statista Consumer Insights

Target audience: Electric bike (e-bike) owners in Singapore

This report analyses consumers that answered ''Electric bicycle (e-bike)'' to the multi-pick question ''Which of these items do you permanently have available in your household?''.
With it, you get a comprehensive overview of electric bike (e-bike) owners in Singapore: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark electric bike (e-bike) owners in Singapore (''target audience'') against the average Singaporian onliner, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey.

Table of contents

Selected insights on target group: Electric bike (e-bike) owners in Singapore

  • 39% of electric bike (e-bike) owners have a high annual household income
  • Career advancement has more importance to electric bike (e-bike) owners than to the average consumer
  • Sports is a relatively prevalent interest of electric bike (e-bike) owners
  • Electric bike (e-bike) owners are more likely to have cars and vehicles as a hobby than the average consumer
  • Electric bike (e-bike) owners remember seeing ads on video streaming services more often than the average consumer

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