Target audience: Home owners in the United Arab Emirates

Statista Consumer Insights

Target audience: Home owners in the United Arab Emirates

This report analyses consumers that answered ''I live in my own apartment'' or ''I live in my own house '' to the multi-pick question ''What is your current living situation (main residence)?''.
With it, you get a comprehensive overview of home owners in the United Arab Emirates: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark home owners in the United Arab Emirates (''target audience'') against the average Emirati onliner, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey.

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Table of contents

Selected insights on target group: Home owners in the United Arab Emirates

  • Home owners typically have a high annual household income
  • Having a good time and making own decisions is relatively important to home owners
  • 54% of home owners are interested in fashion and beauty
  • Home owners are less likely to have cooking and baking as a hobby than the average consumer
  • Home owners remember seeing ads on editorial websites and apps more often than the average consumer

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