Target audience: Home owners in Lithuania

Selected insights on target group: Home owners in Lithuania

• There are home owners throughout all income brackets
• Home owners value similar aspects of life as the overall consumer
• 52% of home owners are interested in home and garden
• Home owners are more likely to have making music as a hobby than the average consumer
• Digital advertising touchpoints of home owners are similar to those of the average consumer

Management summary

• Key insights

• Life stages
• Gender
• Education
• Income
• Household classification
• Type of community

• Life values
• Main interests
• Hobbies & leisure activities

• Attitudes towards digital media
• Challenges facing the country
• Politics

• Digital advertising touchpoints
• Internet usage by device
• Social media usage
• Non-digital advertising touchpoints
• Traditional media usage

Demographic profile

• Age of consumers in Lithuania
• Gender of consumers in Lithuania
• Consumer’s level of education in Lithuania
• Share of consumers in Lithuania in the high, middle, and low thirds of monthly household gross income
• Type of households in which consumers in Lithuania live
• Communities where consumers live in Lithuania

• Most important aspects of life for consumers in Lithuania
• Top 10 interests of home owners in Lithuania
• Top 10 hobbies and leisure activities of home owners in Lithuania

• Agreement with statements in Lithuania
• The 10 most important issues facing Lithuania according to home owners
• Political attitudes of consumers in Lithuania

• Top 10 places where home owners in Lithuania have come across digital advertising in the past 4 weeks
• Devices consumers in Lithuania use regularly to access the internet
• Social media activities in Lithuania by type
• Places where consumers in Lithuania have come across non-digital advertising in the past 4 weeks
• Type of media consumers in Lithuania have been using in the past 4 weeks