Target audience: E-cigarette and vaporizer users in Taiwan

Statista Consumer Insights

Target audience: E-cigarette and vaporizer users in Taiwan

This report analyses consumers that answered ''E-cigarettes'' and/or "Vaporizer / vape pen" to the multi-pick question ''Which tobacco products do you smoke/consume at least occasionally?''.
With it, you get a comprehensive overview of e-cigarette and vaporizer users in Taiwan: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark e-cigarette and vaporizer users in Taiwan (''target audience'') against the average Taiwanese onliner, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey.

Table of contents

Selected insights on target group: E-cigarette and vaporizer users in Taiwan

  • E-cigarette and vaporizer users typically have a high annual household income
  • Success and career advancement are relatively important to e-cigarette and vaporizer users
  • Gaming and eSports are relatively prevalent interests of e-cigarette and vaporizer users
  • E-cigarette and vaporizer users are more likely to have tech and computers as a hobby than the average consumer
  • E-cigarette and vaporizer users remember seeing ads on video streaming services more often than the average consumer

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