Target audience: E-cigarette and vaporizer users in Indonesia

Statista Consumer Insights

Target audience: E-cigarette and vaporizer users in Indonesia

This report analyses consumers that answered ''E-cigarettes'' and/or "Vaporizer / vape pen" to the multi-pick question ''Which tobacco products do you smoke/consume at least occasionally?''.
With it, you get a comprehensive overview of e-cigarette and vaporizer users in Indonesia: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark e-cigarette and vaporizer users in Indonesia (''target audience'') against the average Indonesian onliner, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey.

Table of contents

Selected insights on target group: E-cigarette and vaporizer users in Indonesia

  • E-cigarette and vaporizer users typically have a high annual household income
  • Safety and security has less importance to e-cigarette and vaporizer users than to the average consumer
  • Gaming and eSports are relatively prevalent interests of e-cigarette and vaporizer users
  • E-cigarette and vaporizer users are more likely to have video gaming as a hobby than the average consumer
  • E-cigarette and vaporizer users remember hearing ads on music portals and streaming services more often than the average consumer

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