Target audience: Dairy substitute consumers in Norway

Statista Consumer Insights

Target audience: Dairy substitute consumers in Norway

This report analyses consumers that answered ''Dairy substitute products (e.g. almond milk, oat yogurt)'' to the multi-pick question ''Which of these groceries do you consume regularly?''.
With it, you get a comprehensive overview of dairy substitute consumers in Norway: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark dairy substitute consumers in Norway (''target audience'') against the average Norwegian onliner, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey.

Table of contents

Selected insights on target group: Dairy substitute consumers in Norway

  • Many dairy substitute consumers have a low annual household income
  • A happy relationship has more importance to dairy substitute consumers than to the average consumer
  • Fashion and beauty are relatively prevalent interests of dairy substitute consumers
  • Dairy substitute consumers are more likely to have socializing as a hobby than the average consumer
  • Dairy substitute consumers remember seeing ads in video portals more often than the average consumer

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