Target audience: Gen Z / Generation Z in Chile

Statista Consumer Insights

Target audience: Gen Z / Generation Z in Chile

This report analyses Gen Z (Generation Z), which are consumers that were born between 1995 - 2012.
With it, you get a comprehensive overview of Gen Z / Generation Z in Chile: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Gen Z / Generation Z in Chile (''target audience'') against the average Chilean onliner, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey.

Table of contents

Selected insights on target group: Gen Z / Generation Z in Chile

  • Many Gen Z / Generation Z have a low annual household income
  • Success and career advancement are relatively important to Gen Z / Generation Z
  • Fashion and beauty are relatively prevalent interests of Gen Z / Generation Z
  • Gen Z / Generation Z are more likely to have video gaming as a hobby than the average consumer
  • Gen Z / Generation Z remember seeing ads on search engines less often than the average consumer

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