Social media in China

Statistics report on social networks in China

Social media in China

This report has been compiled to provide statistical information about social media platforms in China. It presents an overview of the market landscape and usage. The report then dives into the most prominent social media sites, namely WeChat, Douyin, Weibo, and Xaiohongshu.

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Table of contents

Key figures

6
  • Premium Statistic Number of global social network users 2017-2028
  • Basic Statistic Social network users in selected countries in 2023 and 2029
  • Premium Statistic Number of social media users in China 2018-2027
  • Basic Statistic Penetration rate of social media in China 2020-2023
  • Premium Statistic Social media ad revenue in China 2012-2023
  • Basic Statistic Most popular social media in China Q3 2023

Usage

6
  • Premium Statistic Daily time spent with media in China Q3 2023, by type
  • Basic Statistic Primary reasons for using social media in China 2023
  • Basic Statistic Social media following rate in China 2023, by account type
  • Basic Statistic Social media usage for brand research in China 2023, by platform type
  • Premium Statistic Influence of social media ads in purchases in China 2023
  • Premium Statistic Reasons for clicking on social media ads China 2023

WeChat

6
  • Premium Statistic WeChat: brand value 2021-2024
  • Premium Statistic Number of active WeChat messenger accounts Q3 2014 to Q3 2024
  • Premium Statistic Average daily time spent on WeChat in China Q2 2022-Q3 2023
  • Premium Statistic Age distribution of WeChat users in China 2024
  • Premium Statistic Most influential official accounts on WeChat 2023
  • Premium Statistic Usage rate of WeChat Mini Program in China 2018-2022

Douyin

6
  • Premium Statistic TikTok/Douyin: brand value 2021-2024
  • Premium Statistic Monthly active users of Douyin in China 2022-2024
  • Premium Statistic Douyin (TikTok) user age distribution in China 2024
  • Premium Statistic Most-followed celebrities on Douyin in China 2023
  • Premium Statistic Most-followed influencers on Douyin in China 2023
  • Premium Statistic Douyin cost per engagement in China 2022, by ad format

Weibo

6
  • Premium Statistic Weibo's MAUs Q2 2018-Q2 2024
  • Premium Statistic Weibo's daily active users Q2 2018-Q2 2024
  • Premium Statistic Age distribution of Weibo users in China 2024
  • Premium Statistic Most trending celebrities on Weibo in China 2023
  • Premium Statistic Most popular news on Weibo in China 2023
  • Premium Statistic Weibo's advertising and marketing revenue 2019-2023

Xiaohongshu

6
  • Premium Statistic Monthly active users of Xiaohongshu app in China 2020-2024
  • Premium Statistic Xiaohongshu's active user gender breakdown 2023
  • Premium Statistic Xiaohongshu's active user age breakdown 2023
  • Premium Statistic Xiaohongshu (RED) user geographical distribution in China 2022
  • Premium Statistic Most popular accounts on Xiaohongshu in China 2023
  • Premium Statistic Popular topics covered by Xiaohongshu influencers in China 2023
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FURTHER REPORTS

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