Digital advertising in the United States

Statistics report on digital advertising in the United States

Digital advertising in the United States

This report has been compiled to provide statistical information about digital advertising in the United States.

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Table of contents

Global overview

6
  • Premium Statistic Global digital advertising expenditure 2014-2026
  • Premium Statistic Share of digital ad revenue worldwide 2018-2028
  • Premium Statistic Digital ad spend growth 2021-2026, by format
  • Premium Statistic Growth of digital media budgets worldwide 2024, by format
  • Premium Statistic Fastest growing digital ad markets worldwide 2023
  • Premium Statistic Companies with fastest-growing digital ad revenue worldwide 2023

U.S. overview

8
  • Basic Statistic Online advertising revenue in the U.S. 2000-2023
  • Premium Statistic Change in digital ad spend in the U.S. 2021-2027
  • Premium Statistic Market share of Big Tech in digital ad revenue in the U.S. 2008-2024
  • Premium Statistic Digital ad spending per internet user in the U.S. 2018-2027
  • Premium Statistic Industries with highest share of digital ad spend in the U.S. 2023
  • Premium Statistic Digital ad spend growth in the U.S. 2023, by industry
  • Premium Statistic Revenue of digital advertising agencies in the U.S. 2019-2024
  • Premium Statistic Employment at digital advertising agencies in the U.S. 2018-2023

Formats

8
  • Basic Statistic Breakdown of U.S. online ad revenue 2023, by format
  • Premium Statistic Digital ad spend growth in the U.S. 2024, by format
  • Premium Statistic Search ad spend in the U.S. 2019-2023
  • Premium Forecast Ad spending of the banner advertising industry in the U.S. 2019-2028
  • Premium Forecast Ad spending of the video advertising industry in the U.S. 2019-2028
  • Premium Statistic Digital audio ad spend in the U.S. 2016-2023
  • Premium Statistic Digital ad viewability rates in the U.S. 2020-2023, by format
  • Premium Statistic Digital channels seen as most vulnerable to ad fraud in the U.S. 2023

Marketer insights

7
  • Premium Statistic Digital media challenges in the U.S. 2024
  • Premium Statistic Popularity of programmatic buying in the U.S. 2024, by platform
  • Premium Statistic Digital ad channels with increased ad spend in the U.S. 2024
  • Premium Statistic Digital display advertising challenges in the U.S. 2023
  • Premium Statistic Ad targeting budgets in the U.S. 2023, by data type
  • Premium Statistic Data types used by marketers for transactions with media sellers in the U.S. 2023
  • Premium Statistic Frequency of serving wrong creative to wrong consumer in the U.S. 2023

Consumer attitudes

12
  • Premium Statistic Digital media with fastest-growing importance for product discovery in the U.S. 2022
  • Premium Forecast Digital advertising touchpoints in the U.S. 2024
  • Premium Forecast Attitudes towards online advertising in the U.S. 2024
  • Premium Statistic Opinions on online advertising relevance in the U.S. 2019-2023
  • Premium Statistic Consumers who consider digital ads relevant in the U.S. 2021-2023, by age
  • Premium Statistic Likelihood to click on relevant digital ads in the U.S. 2021-2023
  • Premium Statistic Top channels for learning about new products in the U.S. 2023, by annual income
  • Premium Statistic Channels used for product research in the Americas 2023
  • Premium Statistic Website types where consumers are receptive to advertising in the U.S. 2023
  • Premium Statistic Level of comfort with AI-targeted advertising in the U.S. 2023
  • Premium Statistic Likelihood to opt out of cookies 2023, by website type
  • Premium Statistic Users of ad blockers & anti-tracking services in the U.S. 2024
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