Washing machines: Hoover owners in Italy

Consumer Insights report

Washing machines: Hoover owners in Italy

This report offers the reader a comprehensive overview of Hoover owners in Italy: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Hoover owners in Italy (''brand users'') against Italian washing machine owners in general (''category users''), and the overall Italian consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Table of contents

Selected insights on washing machines: Hoover owners in Italy

  • The share of washing machine owners owning Hoover declined by 1 percentage point since Q2 of 2022
  • Hoover is more popular among Millennials than other washing machine brands
  • There is a fairly even split of male and female Hoover owners
  • 39% of Hoover owners have a college degree
  • A happy relationship is more important to Hoover owners than to other washing machine owners

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