Washing machines: Haier owners in Germany

Consumer Insights report

Washing machines: Haier owners in Germany

This report offers the reader a comprehensive overview of Haier owners in Germany: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Haier owners in Germany (''brand users'') against German washing machine owners in general (''category users''), and the overall German consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Table of contents

Selected insights on washing machines: Haier owners in Germany

  • The share of washing machine owners owning Haier grew by 1 percentage point since Q3 of 2021
  • Haier is more popular among Millennials than other washing machine brands
  • Compared to other washing machine brands, Haier has a relatively high share of female owners
  • A relatively high share of Haier owners have a college degree
  • Success and career advancement are relatively important to Haier owners

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