E-Book shops: Harlequin customers in the United Kingdom

Consumer Insights report

E-Book shops: Harlequin customers in the United Kingdom

This report offers the reader a comprehensive overview of Harlequin customers in the United Kingdom: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Harlequin customers in the United Kingdom (''brand users'') against UK E-book shoppers in general (''category users''), and the overall UK consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Selected insights on e-Book shops: Harlequin customers in the United Kingdom

  • Harlequin is more popular among Generation Z than other E-book shops
  • Harlequin is more popular among male E-book shoppers than female E-book shoppers
  • Harlequin has a larger share of customers with a high income than other E-book shops
  • Harlequin customers are more likely to live in cities with over 1 million inhabitants than E-book shoppers in general
  • Success and career advancement are relatively important to Harlequin customers

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