Desktop PCs: Alienware owners in China

Consumer Insights report

Desktop PCs: Alienware owners in China

This report offers the reader a comprehensive overview of Alienware owners in China: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Alienware owners in China (''brand users'') against Chinese desktop PC owners in general (''category users''), and the overall Chinese consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Table of contents

Selected insights on desktop PCs: Alienware owners in China

  • The share of desktop PC owners owning Alienware grew by 2 percentage points since Q4 of 2021
  • Alienware is more popular among Generation X than other desktop PC brands
  • Alienware is more popular among female desktop PC owners than male desktop PC owners
  • 84% of Alienware owners have a college degree
  • Safety and security is less important to Alienware owners than to other desktop PC owners

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