Car insurance: Prima Assicurazioni customers in Italy

Consumer Insights report

Car insurance: Prima Assicurazioni customers in Italy

This report offers the reader a comprehensive overview of Prima Assicurazioni customers in Italy: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Prima Assicurazioni customers in Italy (''brand users'') against Italian car insurance holders in general (''category users''), and the overall Italian consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Table of contents

Selected insights on car insurance: Prima Assicurazioni customers in Italy

  • Prima Assicurazioni is more popular among Generation X than other car insurance brands
  • Compared to other car insurance brands, Prima Assicurazioni has a relatively high share of male customers
  • Prima Assicurazioni has a larger share of customers with a medium household income than other car insurance brands
  • Prima Assicurazioni customers are more likely to live in cities with over 1 million inhabitants than car insurance holders in general
  • Being successful is less important to Prima Assicurazioni customers than to other car insurance holders

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