Car insurance: Prima Assicurazioni customers in Italy

Selected insights on car insurance: Prima Assicurazioni customers in Italy

• Prima Assicurazioni is more popular among Generation X than other car insurance brands
• Compared to other car insurance brands, Prima Assicurazioni has a relatively high share of male customers
• Prima Assicurazioni has a larger share of customers with a medium household income than other car insurance brands
• Prima Assicurazioni customers are more likely to live in cities with over 1 million inhabitants than car insurance holders in general
• Being successful is less important to Prima Assicurazioni customers than to other car insurance holders

Overview

• Introduction

• Brand usage
• Key insights

• Generations
• Gender
• Education
• Income
• Household classification
• Type of community
• LGBTQ+

• Life values
• Main interests
• Hobbies & leisure activities
• Sports activities
• Sports followed

• Attitudes towards personal finances
• Innovation adoption
• Challenges facing the country
• Politics

• Social media usage
• Media usage by channel
• Digital advertising touchpoints
• Non-digital advertising touchpoints

• Consumer Insights Global survey
• Authors