Car insurance: esure customers in the United Kingdom

Consumer Insights report

Car insurance: esure customers in the United Kingdom

This report offers the reader a comprehensive overview of esure customers in the United Kingdom: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark esure customers in the United Kingdom (''brand users'') against UK car insurance holders in general (''category users''), and the overall UK consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

Table of contents

Selected insights on car insurance: esure customers in the United Kingdom

  • The share of car insurance holders using esure declined by 2 percentage points since Q2 of 2022
  • esure is more popular among Millennials than other car insurance brands
  • esure is more popular among male car insurance holders than female car insurance holders
  • 29% of esure customers have a lower secondary education
  • Safety and security is less important to esure customers than to other car insurance holders

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