Airlines: ITA Airways customers in Italy

Selected insights on airlines: ITA Airways customers in Italy

• 37% of ITA Airways customers are part of Generation X
• ITA Airways is more popular among male airline customers than female airline customers
• ITA Airways has a larger share of customers with a high income than other airlines
• ITA Airways customers are more likely to live in cities with over 1 million inhabitants than airline customers in general
• Learning new things is more important to ITA Airways customers than to other airline customers

Overview

• Introduction

• Brand usage
• Key insights

• Generations
• Gender
• Education
• Income
• Household classification
• Type of community
• LGBTQ+

• Life values
• Main interests
• Hobbies & leisure activities
• Sports activities
• Sports followed

• Attitudes towards personal finances
• Innovation adoption
• Challenges facing the country
• Politics

• Social media usage
• Media usage by channel
• Digital advertising touchpoints
• Non-digital advertising touchpoints

• Consumer Insights Global survey
• Authors