Mobile advertising and marketing in the U.S.

Statistics report on mobile advertising and marketing in the United States

Mobile advertising and marketing in the U.S.

This report has been compiled to provide statistical information about mobile advertising and marketing in the United States. It shows data on mobile advertising spending in the U.S., as well as insights into consumer and marketer perceptions of mobile ads. Additionally, it offers a spotlight chapter on in-game advertising.

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Table of contents

Global overview

5
  • Premium Statistic Mobile ad spending worldwide 2018-2024
  • Premium Forecast Largest mobile advertising markets worldwide 2022, by ad spend
  • Premium Statistic Mobile ad spend worldwide in 2022, by OS
  • Premium Statistic Time spent with mobile ads worldwide 2022, by ad format
  • Premium Statistic Time spent with mobile ads worldwide 2022, by ad size

U.S. market

9
  • Premium Statistic Mobile advertising spending in the U.S. 2020-2025
  • Premium Forecast Mobile ad spend in the U.S. 2017-2028, by format
  • Premium Statistic U.S. businesses mobile marketing budget share 2015-2024
  • Premium Statistic U.S. businesses mobile marketing budget share 2023, by sector
  • Premium Statistic B2B mobile ad spend in the U.S. 2020-2024
  • Premium Statistic Mobile share of B2B digital ad spend in the U.S. 2020-2024
  • Premium Statistic Facebook mobile ad spend growth in the U.S. 2021, by OS
  • Premium Statistic Apple ad revenue in the U.S. 2020-2024
  • Premium Statistic Apple ad revenue growth in the U.S. 2020-2024

Marketer perspective

5
  • Premium Statistic U.S. businesses mobile marketing budget share 2015-2024
  • Premium Statistic Importance of digital media types in marketing in the U.S. 2021
  • Basic Statistic App monetization methods by U.S. publishers 2024
  • Premium Statistic New B2B marketing tactics to be used in the U.S. 2023
  • Premium Statistic Share of marketers increasing Android or iOS spend in the U.S. and UK 2022

Audience

5
  • Premium Statistic Mobile internet usage reach in the United States 2020-2029
  • Premium Statistic Mobile internet users in the United States 2020-2029
  • Premium Statistic Number of apps used daily by mobile gamers in the U.S. 2022
  • Premium Statistic Leading mobile activities for U.S. users 2021
  • Basic Statistic Leading mobile apps in the United States 2023, by unique visitors

Consumer perspective

8
  • Premium Forecast Digital advertising touchpoints in the U.S. 2024
  • Premium Statistic Mobile app types where adults notice relevant ads in the U.S. 2021
  • Premium Statistic Share of adults who preferred mobile apps with ads to paid downloads in the U.S. 2021
  • Premium Statistic Major mobile app ads noticed by adults in the U.S. 2021
  • Premium Statistic Major mobile app ads preferred by adults in the U.S. 2021
  • Premium Statistic Leading reactions of adults to relevant ads in mobile apps in the U.S. 2021
  • Basic Statistic Users in selected markets feeling tracked online after talking about a topic 2023
  • Basic Statistic Mobile targeted ads awareness after talking about a topic in selected markets 2023

Spotlight: In-game advertising

9
  • Premium Statistic Mobile gaming ad revenue in the U.S. 2020-2024
  • Premium Statistic Attitudes towards brands in video games among U.S. gamers 2021
  • Premium Statistic Willingness to view in-game advertising in the U.S. 2022
  • Premium Statistic Gamers believing in-game ads improve gaming experience in the U.S. 2021
  • Premium Statistic Gamer advice to in-game advertisers in the U.S. 2021, by age
  • Premium Statistic Probability of U.S. mobile gamers opting for app tracking 2022
  • Premium Statistic U.S. mobile gamers downloading apps after encountering in-app ads 2022, by game genre
  • Premium Statistic Consumers finding video game product placements effective U.S. 2022, by category
  • Premium Statistic Super Bowl in-game ad spending in the U.S. 2022, by industry
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FURTHER REPORTS

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