Christmas customs & celebrations
- Do you celebrate Christmas / the holiday season this year?
- Are you looking forward to this year's Christmas / holiday season?
- When you think about Christmas / the holiday season: What are you looking forward to?
- Where are you going to spend this year's holidays?
- Who are you going to spend this year's holidays with?
- How many days are you going to take off during this year's holiday season?
- Which of the following traditions are an essential part of the holiday season for you?
- Where do you look for inspiration for Christmas decorations?
- Where do you usually buy your Christmas decorations?
- How much do you plan to spend on Christmas decoration this year? Please du not include advent calendars and Christmas trees here. If you don't know exactly, please estimate.
- Will you have an advent calendar for yourself this year? If you'll have several advent calendars, please choose all that apply.
- How much are you planning to spend on each one of your advent calendars? If you make the calendar yourself, please add up all the expected expenses.
- What is your own advent calendar usually filled with?
- Are you planning to give an advent calendar as a gift this year?
- Who are you probably going to give an advent calendar to this year?
- The following questions are again about the actual Christmas holidays: Which dishes are you planning to have?
- How is your dinner on Christmas day usually prepared?
- What do you usually do on Christmas day?
- When is the (main) time to open gifts in your home?
- How do you usually unwrap gifts?
- Do you usually go to parties over the Christmas holidays?
Gifts & Christmas Trees
- When do you usually start shopping for Christmas gifts?
- Who are you going to give a Christmas gift to this year?
- How many Christmas gifts (in number) are you planning to give this year? If you don't know exactly, please estimate?
- What kind of Christmas gift would you personally be happy about?
- What are you probably going to give this year for Christmas?
- How much do you usually plan to spend on Christmas gifts approximately? / for myself?
- How much do you usually plan to spend on Christmas gifts approximately? / for my partner?
- How much do you usually plan to spend on Christmas gifts approximately? / for every child?
- How much do you usually plan to spend on Christmas gifts approximately? / for my mother?
- How much do you usually plan to spend on Christmas gifts approximately? / for my father?
- How much do you usually plan to spend on Christmas gifts approximately? / for every sibling?
- How much do you usually plan to spend on Christmas gifts approximately? / for my grandparents?
- How much do you usually plan to spend on Christmas gifts approximately? / for my parents-in-law?
- How much do you usually plan to spend on Christmas gifts approximately? / per friend?
- How much do you usually plan to spend on Christmas gifts approximately? / per grandchildren?
- How much do you usually plan to spend on Christmas gifts approximately? / other relatives?
- Compared to last year: Do you plan to spend more or less on Christmas gifts?
- When you receive a gift that you don't like, what do you usually do?
- And what about vouchers / gift cards that you receive for Christmas: When do you usually redeem them?
- Where do you buy your Christmas gifts?
- When you buy gifts online, how do you prefer to buy them?
- From which online stores do you buy your Christmas gifts?
- When you buy gifts in stationary stores, how do you prefer to buy them?
- Which Christmas gifts do you prefer to buy online rather than in a store? / books, eBooks?
- Which Christmas gifts do you prefer to buy online rather than in a store? / computer, computer accessories?
- Which Christmas gifts do you prefer to buy online rather than in a store? / decoration articles?
- Which Christmas gifts do you prefer to buy online rather than in a store? / money (cash or transfer)?
- Which Christmas gifts do you prefer to buy online rather than in a store? / board games, toys, dolls, etc.?
- Which Christmas gifts do you prefer to buy online rather than in a store? / vouchers / gift cards?
- Which Christmas gifts do you prefer to buy online rather than in a store? / household appliances?
- Which Christmas gifts do you prefer to buy online rather than in a store? / clothing, textiles, shoes?
- Which Christmas gifts do you prefer to buy online rather than in a store? / cosmetics, perfume, body care?
- Which Christmas gifts do you prefer to buy online rather than in a store? / food, drinks?
- Which Christmas gifts do you prefer to buy online rather than in a store? / furniture?
- Which Christmas gifts do you prefer to buy online rather than in a store? / travel?
- Which Christmas gifts do you prefer to buy online rather than in a store? / jewelry and watches?
- Which Christmas gifts do you prefer to buy online rather than in a store? / smartphones, tablets and accessories?
- Which Christmas gifts do you prefer to buy online rather than in a store? / event tickets?
- Which Christmas gifts do you prefer to buy online rather than in a store? / consumer electronics?
- Top-1 (online):Which Christmas gifts do you prefer to buy online rather than in a store?
- Considering the Christmas season, do the following characteristics stand rather for online or offline shopping in your opinion? / selection of products?
- Considering the Christmas season, do the following characteristics stand rather for online or offline shopping in your opinion? / availability of products?
- Considering the Christmas season, do the following characteristics stand rather for online or offline shopping in your opinion? / convenience?
- Considering the Christmas season, do the following characteristics stand rather for online or offline shopping in your opinion? / payment options?
- Considering the Christmas season, do the following characteristics stand rather for online or offline shopping in your opinion? / cheap prices?
- Considering the Christmas season, do the following characteristics stand rather for online or offline shopping in your opinion? / inspiration/brainstorming?
- Considering the Christmas season, do the following characteristics stand rather for online or offline shopping in your opinion? / information on the products?
- Considering the Christmas season, do the following characteristics stand rather for online or offline shopping in your opinion? / to enjoy shopping?
- Considering the Christmas season, do the following characteristics stand rather for online or offline shopping in your opinion? / comparability?
- Considering the Christmas season, do the following characteristics stand rather for online or offline shopping in your opinion? / less stress?
- Top-2 (online, rather online):Considering the Christmas season, do the following characteristics stand rather for online or offline shopping in your opinion?
- Are you going to put up a Christmas tree this year? If you put up several Christmas trees, please think of you?
- Where do you usually buy your Christmas tree?
- Do you usually book your Christmas tree in advance?
- How much are you planning to spend on this year's Christmas tree? If you don't know exactly, please estimate?
- When do you usually put up your Christmas tree?
- And when do you usually take down your Christmas tree again?
- What kind of decorations do you usually decorate your Christmas tree with?
- What color are your Christmas decorations usually?
- Which of the following statements do you agree with?
- To what extent does the following statement apply to you?
New Year
- The following questions are about New year's. What are the essential parts of a New year's celebration for you?
- Do you dress in a special way on New year's Eve?
- Where do you usually spend your New year's Eve?
- Which alcoholic drinks do you consume on New year's Eve?
- Which champagne / sparkling wine do you buy for New year's Eve?
- Do you plan to make New year's resolutions?
- What are your New year's resolutions?
- How long did you manage to stick to your resolutions last year?
- Which of the following statements do you agree with?
Demographics
- What is your gender?
- Age (detailed)
- What is your primary language?
- Which race / ethnicity best describes you?
- Are you of Hispanic, Latino or Spanish origin?
- What is the highest level of education you have completed?
- What is your marital status?
- Which of the following categories best describes your current employment status?
- How many people – including yourself and all children – permanently live in your household?
- How many children and teenagers below 14 years of age permanently live in your household, no matter if they are your natural children or not?
- How big is the town you live in?
- In what type of community do you live?
- Where do you currently live?
- How much total combined money do all members of your household earn annually? This includes money from jobs; net income from business, farm, or rent; pensions; dividends; interest; social security payments; and any other money income received by members?
