Target audience: PC / laptop gamers in Korea

Statista Consumer Insights report

Target audience: PC / laptop gamers in Korea

This report offers the reader a comprehensive overview of PC / laptop gamers in Korea: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark PC / laptop gamers in Korea (''target audience'') against the average Korean consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey.

Table of contents

Selected insights on target audience: PC / laptop gamers in Korea

  • 38% of PC / laptop gamers have a medium annual household income
  • A happy relationship has less importance to PC / laptop gamers than to the average consumer
  • 14% of PC / laptop gamers are early adopters, when it comes to new products and innovations
  • A relatively high share of PC / laptop gamers think that defense & foreign affairs are issues that need to be addressed
  • PC / laptop gamers remember seeing ads on social media more often than the average consumer

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