Online video in the United States

Statistics report about the online video market in the United States

Online video in the United States

This report presents insights and statistics on online video usage, highlighting online video consumption in the United States. The report gives information on the most popular online video content properties, online video's role in advertising as well as the most relevant companies and access methods. See Video-on-demand in the U.S. report for a complete outlook.

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Table of contents

Overview

5
  • Premium Statistic Number of video services per user in the U.S. and UK 2020-2023, by country
  • Premium Statistic Time spent watching TV and digital video in the U.S. 2021-2025
  • Premium Forecast Drivers of digital video or audio content purchases in the U.S. 2024
  • Premium Forecast Most used devices for digital videos in the U.S. 2023
  • Premium Statistic Users of video-on-demand in the U.S. 2017-2027, by type

Platform benchmarks

4
  • Premium Forecast Digital video purchases by brand in the U.S. 2024
  • Basic Statistic Leading U.S. video properties 2024, by reach
  • Premium Statistic U.S. streaming service subscription search 2022-2024
  • Premium Statistic U.S. most used social video platform 2023

User engagement

5
  • Premium Statistic Average daily media use in the U.S. 2023, by medium
  • Premium Statistic U.S. viewer awareness and understanding of major streaming services 2024
  • Premium Statistic U.S. leading video content type Q3 2023, by usage reach
  • Premium Forecast Preferred films and shows by genre in the U.S. 2024
  • Premium Statistic U.S. adults time spent per day on Netflix, TikTok, and YouTube 2020-2024

Video streaming on-demand

8
  • Premium Statistic Video streaming audience in the U.S. 2021-2023, by platform
  • Basic Statistic SVOD revenue in the U.S. 2011-2023
  • Premium Statistic Subscriptions to SVOD services in the U.S. 2027, by provider
  • Premium Statistic Share of people that think SVOD services are too expensive 2020-2023
  • Premium Statistic Quarterly Netflix paid streaming subscribers in the U.S. and Canada 2013-2024
  • Premium Statistic Netflix subscriptions in the U.S. 2023
  • Premium Forecast Amazon Prime Video brand profile in the United States 2023
  • Premium Statistic Benefits for U.S. YouTube TV users to subscribing to video streaming platforms 2023

Social video & UGC

9
  • Basic Statistic Share of time spent engaging on social video online among U.S. users 2019-2025
  • Premium Statistic U.S. daily social video consumption 2019-2027
  • Premium Statistic U.S. viewership who enjoys watching social video the most 2023, by age
  • Premium Statistic U.S. users creating videos for the internet 2024, by age group
  • Basic Statistic U.S. user engagement on short video platform 2022
  • Basic Statistic Preferred media for podcast listening among U.S. users 2024
  • Premium Statistic Estimated annual TikTok revenue in the U.S. 2020-2025
  • Premium Statistic Estimated annual YouTube revenue in the U.S. 2020-2025, by type
  • Premium Statistic Estimated annual Snapchat revenue in the U.S. 2020-2025

Live streaming

5
  • Premium Forecast Video live streaming sites usage in the U.S. 2023
  • Premium Forecast Most used video live streaming sites by brand in the U.S. 2023
  • Basic Statistic U.S. social video platform engagement to watch live sports 2023
  • Basic Statistic U.S. Twitch usage to watch live sports 2023, by age
  • Basic Statistic U.S. Twitch usage to watch live sports 2023, by gender

Mobile video apps

5
  • Premium Statistic Awareness and download intent for selected video apps among U.S. consumers 2023
  • Basic Statistic Monthly time spent on selected mobile social apps in the U.S. 2023
  • Basic Statistic Reach of most popular U.S. smartphone apps 2024
  • Basic Statistic Weekly hours spent on leading video streaming apps among U.S. Gen Z mobile users 2023
  • Premium Statistic U.S. children daily time on video apps 2023

Spotlight: online video advertising

5
  • Premium Forecast Digital Market Outlook: digital video ad spending in the U.S. 2019-2028, by device
  • Premium Statistic Digital video ad views in the U.S. 2020-2023, by device
  • Basic Statistic Breakdown of U.S. online ad revenue 2023, by format
  • Premium Statistic Global YouTube advertising revenues 2017-2023
  • Premium Statistic TikTok net advertising revenue growth worldwide 2022-2023
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FURTHER REPORTS

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