Target audience: Meditation and mindfulness app users in Australia

Statista Consumer Insights report

Target audience: Meditation and mindfulness app users in Australia

This report offers the reader a comprehensive overview of meditation and mindfulness app users in Australia: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark meditation and mindfulness app users in Australia (''target audience'') against the average Australian consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey.

Table of contents

Selected insights on target audience: Meditation and mindfulness app users in Australia

  • Many meditation and mindfulness app users have a high annual household income
  • Success and career advancement are relatively important to meditation and mindfulness app users
  • 19% of meditation and mindfulness app users are innovators or early adopters of new products
  • A relatively high share of meditation and mindfulness app users think that climate change is an issue that needs to be addressed
  • Meditation and mindfulness app users remember seeing ads in video portals more often than the average consumer

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