Target audience: Magazine / weekly newspaper subscribers in Australia

Selected insights on target audience: Magazine / weekly newspaper subscribers in Australia

• 40% of magazine / weekly newspaper subscribers have a high annual household income
• An honest and respectable life has less importance to magazine / weekly newspaper subscribers than to the average consumer
• 24% of magazine / weekly newspaper subscribers are innovators or early adopters of new products
• 39% of magazine / weekly newspaper subscribers think that rising prices, inflation & cost of living are issues that need to be addressed
• Magazine / weekly newspaper subscribers remember hearing ads on music portals and streaming services more often than the average consumer

Management summary

• Key insights

• Life stages
• Gender
• Education
• Income
• Household classification
• Type of community
• LGBTQ+

• Life values
• Main interests
• Hobbies & leisure activities
• Sport activities
• Sports followed

• Attitudes towards digital media
• Innovation adoption
• Challenges facing the country
• Politics

• Digital advertising touchpoints
• Internet usage by device
• Social media usage
• Non-digital advertising touchpoints
• Traditional media usage

Demographic profile

• Age of consumers in Australia
• Gender of consumers in Australia
• Consumer’s level of education in Australia
• Share of consumers in Australia in the high, middle, and low thirds of monthly household gross income
• Type of households in which consumers in Australia live
• Communities where consumers live in Australia
• LGBTQ+ status of consumers in Australia

• Most important aspects of life for consumers in Australia
• Top 10 interests of magazine / weekly newspaper subscribers in Australia
• Top 10 hobbies and leisure activities of magazine / weekly newspaper subscribers in Australia
• Top 10 sports activities of magazine / weekly newspaper subscribers in Australia
• Top 10 sports followed by magazine / weekly newspaper subscribers in Australia

• Agreement with statements in Australia
• Innovation adopter types based on statements towards innovation by consumers in Australia
• The 10 most important issues facing Australia according to magazine / weekly newspaper subscribers
• Political attitudes of consumers in Australia

• Top 10 places where magazine / weekly newspaper subscribers in Australia have come across digital advertising in the past 4 weeks
• Devices consumers in Australia use regularly to access the internet
• Social media activities in Australia by type
• Places where consumers in Australia have come across non-digital advertising in the past 4 weeks
• Type of media consumers in Australia have been using in the past 4 weeks