Target audience: iOS users in Poland

Selected insights on target audience: iOS users in Poland

• Many iOS users have a high annual household income
• Being successful has more importance to iOS users than to the average consumer
• 21% of iOS users are innovators or early adopters of new products
• A relatively high share of iOS users think that education is an issue that needs to be addressed
• iOS users remember seeing ads in video portals more often than the average consumer

Management summary

• Key insights

• Life stages
• Gender
• Education
• Income
• Household classification
• Type of community
• Living Situation
• LGBTQ+

• Life values
• Main interests
• Hobbies & leisure activities
• Sport activities
• Sports followed
• Pets

• Consumer attitudes
• Challenges facing the country
• Politics
• Innovation adoption
• View on the country's economic situation
• View on personal economic situation
• Economic concerns

• Media usage
• Social media usage
• Digital advertising touchpoints
• Non-digital advertising touchpoints

Demographic profile

• Age of consumers in Poland
• Gender of consumers in Poland
• Level of education in Poland
• Share of consumers in Poland in the high, middle, and low thirds of household gross income
• Type of households in which consumers in Poland live
• Communities where consumers live in Poland
• Accommodation type and home ownership in Poland
• LGBTQ+ status of consumers in Poland

• Most important aspects of life for consumers in Poland
• Top 10 interests of iOS users in Poland
• Top 10 hobbies and leisure activities of iOS users in Poland
• Top 10 sports activities of iOS users in Poland
• Top 10 sports followed by iOS users in Poland
• Pets living with iOS users in Poland

• Agreement with statements in Poland
• The 10 most important issues facing Poland according to iOS users
• Political attitudes of consumers in Poland
• Innovation adopter types based on statements towards innovation by consumers in Poland
• Economic situation in Poland as percieved by iOS users
• Perceived personal economic situation of iOS users
• Agreement with statements regarding economic concerns of iOS users

• Type of media consumers in Poland have been using in the past 4 weeks
• Top 10 social networks used by iOS users
• Top 10 channels where iOS users in Poland remember coming across digital advertising
• Places where consumers in Poland have come across non-digital advertising in the past 4 weeks