Target audience: Horror fans in France

Selected insights on target audience: Horror fans in France

• Many horror fans have a low annual household income
• Being successful has more importance to horror fans than to the average consumer
• 11% of horror fans are innovators or early adopters of new products
• A relatively high share of horror fans think that terrorism is an issue that needs to be addressed
• Horror fans remember seeing ads in video portals more often than the average consumer

Management summary

• Key insights

• Life stages
• Gender
• Education
• Income
• Household classification
• Type of community
• Living Situation
• LGBTQ+

• Life values
• Main interests
• Hobbies & leisure activities
• Sport activities
• Sports followed
• Pets

• Consumer attitudes
• Challenges facing the country
• Politics
• Innovation adoption
• View on the country's economic situation
• View on personal economic situation
• Economic concerns

• Media usage
• Social media usage
• Digital advertising touchpoints
• Non-digital advertising touchpoints

Demographic profile

• Age of consumers in France
• Gender of consumers in France
• Level of education in France
• Share of consumers in France in the high, middle, and low thirds of household gross income
• Type of households in which consumers in France live
• Communities where consumers live in France
• Accommodation type and home ownership in France
• LGBTQ+ status of consumers in France

• Most important aspects of life for consumers in France
• Top 10 interests of horror fans in France
• Top 10 hobbies and leisure activities of horror fans in France
• Top 10 sports activities of horror fans in France
• Top 10 sports followed by horror fans in France
• Pets living with horror fans in France

• Agreement with statements in France
• The 10 most important issues facing France according to horror fans
• Political attitudes of consumers in France
• Innovation adopter types based on statements towards innovation by consumers in France
• Economic situation in France as percieved by horror fans
• Perceived personal economic situation of horror fans
• Agreement with statements regarding economic concerns of horror fans

• Type of media consumers in France have been using in the past 4 weeks
• Top 10 social networks used by horror fans
• Top 10 channels where horror fans in France remember coming across digital advertising
• Places where consumers in France have come across non-digital advertising in the past 4 weeks