Target audience: Furniture & household goods purchase decision makers in South Africa

Statista Consumer Insights report

Target audience: Furniture & household goods purchase decision makers in South Africa

This report offers the reader a comprehensive overview of furniture & household goods purchase decision makers in South Africa: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark furniture & household goods purchase decision makers in South Africa (''target audience'') against the average South African consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey.

Table of contents

Selected insights on target audience: Furniture & household goods purchase decision makers in South Africa

  • Many furniture & household goods purchase decision makers have a high annual household income
  • Safety is a relatively important aspect of life to furniture & household goods purchase decision makers
  • 29% of furniture & household goods purchase decision makers are innovators or early adopters of new products
  • Unemployment and crime are issues of particular concern to furniture & household goods purchase decision makers
  • Furniture & household goods purchase decision makers remember seeing ads in online stores more often than the average consumer

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