Target audience: Deli store and bakery shoppers in South Africa

Statista Consumer Insights report

Target audience: Deli store and bakery shoppers in South Africa

This report offers the reader a comprehensive overview of deli store and bakery shoppers in South Africa: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark deli store and bakery shoppers in South Africa (''target audience'') against the average South African consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey.

Table of contents

Selected insights on target audience: Deli store and bakery shoppers in South Africa

  • Many deli store and bakery shoppers have a high annual household income
  • Safety is a relatively important aspect of life to deli store and bakery shoppers
  • 30% of deli store and bakery shoppers are innovators or early adopters of new products
  • A relatively high share of deli store and bakery shoppers think that housing is an issue that needs to be addressed
  • Deli store and bakery shoppers remember seeing ads on websites and apps of brands and products more often than the average consumer

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