Target audience: Consumers with a lactose-free diet in the United States

Statista Consumer Insights report

Target audience: Consumers with a lactose-free diet in the United States

This report offers the reader a comprehensive overview of consumers with a lactose-free diet in the United States: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark consumers with a lactose-free diet in the United States (''target audience'') against the average U.S. consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey.

Table of contents

Selected insights on target audience: Consumers with a lactose-free diet in the United States

  • 40% of consumers with a lactose-free diet have a high annual household income
  • Being successful has more importance to consumers with a lactose-free diet than to the average consumer
  • 18% of consumers with a lactose-free diet are innovators or early adopters of new products
  • A relatively high share of consumers with a lactose-free diet think that climate change is an issue that needs to be addressed
  • Consumers with a lactose-free diet remember seeing ads in apps more often than the average consumer

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