Target audience: Accident insurance owners in Switzerland

Selected insights on target audience: Accident insurance owners in Switzerland

• 37% of accident insurance owners have a high annual household income
• Accident insurance owners value similar aspects of life as the overall consumer
• 30% of accident insurance owners are laggards when it comes to innovation adoption
• A relatively high share of accident insurance owners think that immigration is an issue that needs to be addressed
• 48% of accident insurance owners remember seeing advertising in video portals

Management summary

• Key insights

• Life stages
• Gender
• Education
• Income
• Household classification
• Type of community
• Living Situation
• LGBTQ+

• Life values
• Main interests
• Hobbies & leisure activities
• Sport activities
• Sports followed
• Pets

• Consumer attitudes
• Challenges facing the country
• Politics
• Innovation adoption
• View on the country's economic situation
• View on personal economic situation
• Economic concerns

• Media usage
• Social media usage
• Digital advertising touchpoints
• Non-digital advertising touchpoints

Demographic profile

• Age of consumers in Switzerland
• Gender of consumers in Switzerland
• Level of education in Switzerland
• Share of consumers in Switzerland in the high, middle, and low thirds of household gross income
• Type of households in which consumers in Switzerland live
• Communities where consumers live in Switzerland
• Accommodation type and home ownership in Switzerland
• LGBTQ+ status of consumers in Switzerland

• Most important aspects of life for consumers in Switzerland
• Top 10 interests of accident insurance owners in Switzerland
• Top 10 hobbies and leisure activities of accident insurance owners in Switzerland
• Top 10 sports activities of accident insurance owners in Switzerland
• Top 10 sports followed by accident insurance owners in Switzerland
• Pets living with accident insurance owners in Switzerland

• Agreement with statements in Switzerland
• The 10 most important issues facing Switzerland according to accident insurance owners
• Political attitudes of consumers in Switzerland
• Innovation adopter types based on statements towards innovation by consumers in Switzerland
• Economic situation in Switzerland as percieved by accident insurance owners
• Perceived personal economic situation of accident insurance owners
• Agreement with statements regarding economic concerns of accident insurance owners

• Type of media consumers in Switzerland have been using in the past 4 weeks
• Top 10 social networks used by accident insurance owners
• Top 10 channels where accident insurance owners in Switzerland remember coming across digital advertising
• Places where consumers in Switzerland have come across non-digital advertising in the past 4 weeks