Advertising in times of crisis

Statistics report on advertising in times of crisis

Advertising in times of crisis

Still recovering from the disruptions caused by the COVID-19 pandemic, the advertising industry currently faces threats associated with an economic slowdown. The present report initially gathers facts and figures on the state of the global economy before diving into data on advertising spending, industry expectations, and consumer behavior.

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Table of contents

Economic overview

6
  • Basic Statistic Growth of the global gross domestic product (GDP) 2029
  • Premium Statistic Forecast on the GDP growth in selected world regions until 2029
  • Premium Statistic Forecast on gross domestic product (GDP) growth in selected countries until 2024
  • Basic Statistic Global inflation rate from 2000 to 2029
  • Premium Statistic Relative risk of recession in G7 economies 2018-2022
  • Premium Statistic Recession fear worldwide 2018-2022

Ad spending

6
  • Premium Statistic Global advertising spending 2000-2024
  • Premium Statistic Change in ad media owners' revenue worldwide 2000-2029
  • Premium Statistic Change in advertising media owners' revenue worldwide 2023-2029, by medium
  • Premium Statistic Digital ad spend growth worldwide 2022-2028
  • Premium Statistic Digital ad spend growth 2022-2026, by format
  • Premium Statistic Change in U.S. ad spending during and after crises 1933-2022

Industry expectations

5
  • Premium Statistic Impact of recession on media budgets worldwide 2023
  • Premium Statistic Ad spend expectations among selected global brands 2023
  • Premium Statistic Expected cuts in ad spend among selected global brands by region 2023
  • Premium Statistic Marketing spending growth in EU-5 2024
  • Premium Statistic Marketers' budget changes for ad channels worldwide in the 12 months following 2023

Consumer behavior

7
  • Premium Statistic Most worrying topics worldwide 2024
  • Premium Statistic Brand message types appealing the most to consumers in the U.S. 2023
  • Premium Statistic Commercial types resonating the most with adults in the U.S. 2023
  • Premium Statistic Consumers' opinion on brands addressing political issues in the U.S. 2022-2023
  • Premium Statistic Importance of brands' social consciousness in buying decisions in the U.S. 2019-2023
  • Premium Statistic Brand loyalty in the face of a recession in the U.S. 2022
  • Premium Statistic Leading ways U.S. consumers show loyalty to a brand or company 2022
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