Target audience: Soccer / football fans in the United Kingdom

Statista Consumer Insights report

Target audience: Soccer / football fans in the United Kingdom

This report offers the reader a comprehensive overview of soccer / football fans in the United Kingdom: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark soccer / football fans in the United Kingdom (''target audience'') against the average UK consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey.

Table of contents

Selected insights on target audience: Soccer / football fans in the United Kingdom

  • 37% of soccer / football fans have a high annual household income
  • A happy relationship is a relatively important aspect of life to soccer / football fans
  • 16% of soccer / football fans are innovators or early adopters of new products
  • A relatively high share of soccer / football fans think that the economic situation is an issue that needs to be addressed
  • Soccer / football fans remember seeing ads in video portals more often than the average consumer

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